“The West’s Most Western Town.” I’ve thought this was funny for a long time because there is a lot about Scottsdale that isn’t “western” at all…like all the 5-star resorts, lush golf courses, expensive shopping, the nip and tuck crowd that lives there, the multi-million dollar homes…Scottsdale trademarked the slogan in 1951 but the city has tried to cultivate a more sophisticated image since then. As a result, one of the last vestiges of its Western heritage – the Rusty Spur Saloon – finds itself sandwiched in among chi-chi spots like the W Hotel, AZ88 The Bar, and RA Sushi Bar.
In fact, the other day, as I strolled through Old Town, I couldn’t find the slogan prominently displayed anymore like it used to be. Although I’ve worked in Scottsdale for almost the whole 30 plus years I’ve lived in AZ, it’s Phoenix (and Tempe) that I really love. But Old Town is fun. Even though it’s very touristy, it’s not like North Scottsdale, which is where the big $$ and glamour is. There’s still some quaint charm left in Old Town.
A recent Scottsdale Area Chamber of Commerce survey found that fewer than 11 percent of registered voters even knew they lived in the “West’s Most Western Town.” Sheesh, I just work there and I knew it.
You can ride in a horse-drawn carriage in Old Town.
You can see some wild horses, too. They’re just not real.
And you can see a lot of questionable Western art like this.
Yeeha! (<—play me)
(If you want to see more of Old Town, this is a post I did almost a year ago.)